Rocky Dawuni, Ghana’s world music star and activist, has released a music video for the song “Neva Bow Down.” On “Neva Bow Down” Rocky got together with rising Jamaican star Blvk H3ro. The powerful single interweaves pop, dub, and reggae.
According to the Rocky, “the video is a picturesque narrative of the rising voice of the youth trying to understand and articulate their need for systemic change and inclusion. It is a thoughtful and beautifully shot visual feast of a hypothetical confrontation of an awakened people and the broken systems that seek to impede them.”
Directed by Slingshot, the young Ghanaian director and cinematographer who has already partnered up with Rocky on his “Wickedest Sound” video (Beats of Zion) and on “Beautiful People” video (Voice of Bunbon, Vol. 1) Slingshot describes the “Neva Bown Down” video as “a visual depiction of the fatigue in the very fabric of the tolerance level of the masses who are tired of the elitism and are on a quest to break loose of their mind control.”
The video was shot on the streets of Accra, while Blvk H3ro was filmed at the Hen House Studios in Venice, California.
The collaborative spirit of “Neva Bow Down” reconnects Africa and the Afro-Descendant Diaspora, drawing on Jamaica’s powerful culture of resistance.
More about Rocky Dawuni
Author: World Music Central News Room
World music news from the editors at World Music Central