Turkish singer-songwriter Demirhan Baylan is now about to release his 7th solo album on his own record company with an alternative marketing strategy. With this album, entitled Crazy Fatma’a Riddles, he is promoting a marketing system which he calls System Bypass.
On this album all the expenses will be covered by his fans who wish to participate in the project. In return, the official album cover will include all the supporter’s names. Thus, Demirhan Baylan fans will be the official sponsors. November 7th is the official release of the album. And only 100-500 CDs will be sold in the first hand. This kind of promotion is the first time ever in Turkey and already looks like a big success.
More details are available in http://www.demirhanbaylan.net.