The eighth edition of the All-Africa Music Awards (AFRIMA) is set to take place in Dakar, Senegal on January 12-15, 2023. Senegalese music legend Youssou N’Dour has urged African stars to come together to collectively amplify the heritage of African music.
AFRIMA, which is the leading platform of recognition for African music globally, is an annual 4-day festival, broadcasted in over 84 countries across the world.
Youssou N’Dour also expressed his delight in seeing indigenous music like Senegalese mbalax being spotlighted globally on the AFRIMA platform.
“All Africa Music Awards is the most prestigious ceremony dedicated to music and African artists and its diaspora. All the most beautiful aspects of Senegalese and African culture will be in the news for at least four days. I therefore invite all Senegalese musicians to come and celebrate African music together,” N’Dour said.
Commenting on this, AFRIMA’s Executive Producer/President, Mike Dada, said that he is happy to see indigenous African music, such as mbalax being celebrated globally, adding that it is a step in the right direction towards boosting Africa’s global image and creative economy.
Speaking on the development, the Head, Culture Division at the African Union Commission (AUC), Angela Martins said, “It is important that we spread our efforts to promote inclusivity and ensure that the world can see the impact of AFRIMA at the global center stage. African music is ours, and it is up to us to preserve our heritage and share our art with the world.”
African music lovers are encouraged to keep voting intensively for their desired winners, using the voting portal live at www.AFRIMA.org and take part in the events on social media platforms (IG/TikTok – @afrima.official ; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA). The voting process that determines winners at AFRIMA is audited by a globally renowned auditing firm, PricewaterhouseCoopers (PWC).
The 4-day event includes the Africa Music Business Summit (AMBS) on continues on Frida,y January 13, 2023, at the Grand Theatre, in Dakar. The AMBS is Africa’s largest gathering of creative professionals in the music industry and it features workshops and panel discussions on issues and opportunities within the African music industry.
Author: World Music Central News Room
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