Lucas Cuban Music Video Awards: Diversify and Grow

Orishas
Orishas

(Prensa Latina)Havana, Cuba – The Lucas Awards (Cuban Music Video) have become a boost for original, creative ideas. The Award ceremony held at the National Theater
led the organizers to confirm something that makes us all happy: diversity has enriched the Cuban music video.

From the first 27 works produced in 1997, the Cuban video has grown to close the 2004 contest with 140 productions. Actor Jorge Perugorria (Strawberry and Chocolate) handed the award to Best Video of the Year Julio Cesar Leal and Ismar Rodriguez for “Ay, Hay Amor,” by Cuban ‘timba’ band Charanga Habanera.

They also got the Best Direction, Best Popular Dance Song, Best band and Most Popular Song Award.Alfredo Ureta won for Best New Artist, with “Para No Sentir la Sed,” by the
duet Karma.

Polito Ibanez´s “Como a Mujeres,” by Santana, got the Best Rock Video award, while Pop category was majored by Wena Onda´s “Ay, Juana”, by Rudy Mora and Orlando Cruzata, the latter founder of the television show sparking the idea off and main organizer of the ceremony.

In a segment surprisingly presented by Grammy Award winners Orishas,
X Alfonso went home with Best Male Artist and Best Rap Video for “Habana 8 pm.”
Filmmaker Lisset Vila was granted a special award, while the Best Female Artist award went to Rochy´s “Sabor Salao”, by Leonardo Perez.

Author: Angel Romero

Angel Romero y Ruiz has dedicated his life to musical exploration. His efforts included the creation of two online portals, worldmusiccentral.org and musicasdelmundo.com. In addition, Angel is the co-founder of the Transglobal World Music Chart, a panel of world music DJs and writers that celebrates global sounds. Furthermore, he delved into the record business, producing world music studio albums and compilations. His works have appeared on Alula Records, Ellipsis Arts, Indígena Records and Music of the World.

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