Santa Mónica (California), USA – /PRNewswire/ – Music channels MTV, VH1, and CMT announced more artists set to take part in an ongoing Hurricane Katrina relief campaign which launches Saturday, September 10th from 8-11pm ET/PT with “ReAct Now: Music & Relief,” a multi-artist, multi-genre, multi-platform special set to air commercial free and simultaneously across all the music networks including: MTV, VH1, CMT, MTV2, VH1 Classic, mtvU, and MTV Overdrive & VSpot, MTV & VH1’s broadband video services. The special will seek to raise much needed funds for
The American Red Cross, The Salvation Army, America’s Second Harvest and similar
organizations as they continue their relief efforts in the devastating wake of
Hurricane Katrina. The campaign will also seek to activate the diverse audiences
across MTV, VH1, and CMT to drive volunteerism, donations, and general awareness.
A wide array of artists will appear in the special including: The Rolling
Stones, Neil Young, Kanye West, Sheryl Crow, Paul McCartney, Alan Jackson, 3
Doors Down, Kelly Clarkson, Brian Wilson, Lynyrd Skynyrd, Kid Rock, Melissa
Etheridge, The Neville Brothers, Trent Reznor, Cash Money’s Baby and Lil’ Wayne,
Motley Crue, Simple Plan, Dashboard Confessional, Goo Goo Dolls, Staind, Good
Charlotte, Audioslave, Common, John Mayer, Marc Broussard, Maroon 5, The
Radiators, and more. They join previously announced artists: Ludacris, Green
Day, Usher, Alicia Keys, John Mellencamp, Dave Matthews Band, Rob Thomas, David
Banner, Linkin Park’s Chester Bennington.
The live programming block from 8-11pm ET/PT will emanate from New York, Los
Angeles, Nashville, and Atlanta, and will feature a combination of live and
taped performances and messages from artists. Additional details will be
announced in the coming days.
“Since we announced this campaign, there has been an incredible outpouring of
support from the music and entertainment community who want to lend their
voices, performances or messages of hope to those in need,” said Van Toffler,
President MTV Networks Music Group. “The affected area hit hard by Hurricane
Katrina shares a rich musical and cultural heritage, so it’s all the more
meaningful that we try to support these massive relief efforts through music and
encouraging our audiences to help any way they can.”
Starting earlier this week, all the CMT, VH1, and MTV platforms have begun
awareness campaigns to provide information to viewers on how to get involved and
participate in the relief efforts. Viewers and users will continue to be
directed to web sites and numbers where they can make donations of money,
clothing, equipment, and anything else that may help the affected areas.
Each of the respective news departments for MTV, VH1, and CMT are also covering
and filing reports from the devastated areas. MTV News is planning a special
that will also air on Saturday, September 10th, directly preceding “ReAct Now” on MTV.
Links to relief organizations:
gbgm-umc.org/umcor, United Methodist Committee
national.unitedway.org, United Way Hurricane Katrina Response Fund.