Hard Rock International Announces Fundraising Activities For Hurricane Relief Effort

Hard_RockOrlando (Florida), USA – /PRNewswire/ – Hard Rock International is joining the relief efforts for victims of 2005 Hurricanes including Katrina, which devastated the Gulf Coast of the United States, through a benefit concert and in-cafe “Crank It Up” program to benefit the American Red Cross Disaster Relief Fund. Both Hard Rock Hotel & Casino and Cafe Biloxi and Hard Rock Cafe New Orleans properties and staff were among the many severely affected by the natural disaster.On September 6th, Velvet Revolver will perform a benefit concert at the Hard Rock Live concert venue in Orlando. The supergroup, comprised of former members of Guns N’ Roses Slash, Duff McKagan and Matt Sorum, frontman Scott Weiland, formerly of Stone Temple Pilots, and guitarist Dave Kushner, of Jane’s Addiction, was originally scheduled to play the opening concert at Hard Rock Hotel & Casino in Biloxi on September 9th. 100% of ticket and bar sales from the show, presented by Hard Rock Live, Hard Rock Hotel Orlando and Real Rock 101.1, will be donated to help the people of Biloxi and New Orleans through the American Red Cross.

Hard Rock staff has donated their time, and many Hard Rock partners are chipping in for the evening, including Diageo Spirit of Americas, Rolling Rock, FreshPoint Inc. (fresh produce distributor), CSC Security and Doubletree Hotel in Orlando. Tickets are available for $45 through Ticketmaster. Doors open at 7pm and the show begins at 8pm.

In addition to this concert, guests are encouraged to round up their checks to the nearest dollar (or more) when dining at Hard Rock Cafes around the globe. Each generous contribution will be directly donated to the American Red Cross International Response Fund.

"Many in the Hard Rock Family from staff to guests have been greatly impacted by this catastrophe, and our prayers and thoughts go out to them," said Hamish Dodds, president and CEO, Hard Rock International. "We want to utilize our global network of locations to help raise funds for relief efforts, from a
benefit concert to "Crank It Up," we encourage all our guests and staff to get involved

To help other Hard Rockers, Hard Rock International has also established an internal pledge program, where staff from Hard Rock properties worldwide can offer to monetarily assist their fellow employees. Hard Rock International will match all employee donations.

Links to relief organizations:


acorn.org’s Hurricane Recovery and Rebuilding Fund (Association of Community Organizations for Reform Now).

Baton Rouge Area Foundation:This group is working with the New Greater Orleans Area Foundation.
whose headquarters were severely damaged.

New Orleans Musicians Clinic (NOMC). Send donations to NOMC Emergency Fund. Funds will be distributed by:

Louisiana Society for the Prevention of Cruelty to Animals

National non-profits:


America’s Second Harvest

Music Maker Foundation

Jazz Foundation of America


National Voluntary Organizations Active in

American Red Cross


Catholic Charities USA

Episcopal Relief & Development.

gbgm-umc.org/umcor, United Methodist Committee

Presbyterian Disaster Assistance.

national.unitedway.org, United Way Hurricane Katrina Response Fund.

Mercy Corps’s Katrina Fund

Salvation Army