Nine music specialists from 5 countries spent 10 days in August of 2007 discovering new music in four Brazilian regions. The international participants attended showcases and seminars in the cities of São Paulo, Goiânia, Fortaleza and Salvador da Bahia. The program, known as Project Comprador e Imagem (Buyers and Image) was created by BM&A (Brasil Musica & Artes), an association that works to promote Brazilian music abroad, with support from APEX (Trade and Investment Promotion Agency), which is a special department of SEBRAE (Brazilian Support Service to Micro and Small Enterprises).
The nine professionals who participated in 2007 are Marc Benaïche of world music site Mondomix (France), Pat Berry of world music label Six Degrees Records (USA), publicist Jody Gillett of Free Associates (UK), Beverly Koeckeritz of video game giant EA Games (Canada), Tracy Mann of PR firm MG Limited (USA), Angel Romero of World Music Central (USA), Andrea Sbaragli of www.bras.it (Italy), Jordy Trachtenberg of The Orchard (USA), and Tom Windish of Windish Agency (USA).
The four regions chosen for 2007 were São Paulo, Goiânia, Fortaleza and Salvador. Each region presented BM&A proposals to host its projects. "Each region has its own musical styles and cultures, quite often isolated from the other states," says David Mcloughlin of BM&A. Most regard the other regions as being just as distant and mysterious as Tokyo or Berlin. Even within the major cities, musical production from the rest of the state can be an unknown."
The nine international guests, accompanied by BM&A’s David McLoughlin and Michel Nicolau traveled throughout Brazil August 10 – 20, attending seminars and showcases. World Music Central will be publishing a series of articles about this stimulating Brazilian adventure.
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Photo: Mariella Santiago, one of the highlights of the Salvador da Bahia showcases, © 2007 Angel Romero.
Author: World Music Central News Department
World music news from the editors at World Music Central