Thousand Oaks, California, USA – To celebrate his birthday,
guitarist Carlos Santana has been selling his new album exclusively at all 300
Baja Fresh Mexican Grill Restaurants nationwide. It’s a first for both the
artist and the chain.
The Santana/Baja Fresh deal is the latest in a trend of music/corporate
partnerships that enhance an artist’s reach and circumvent conventional record
marketing avenues. What makes this partnership unique, however, is the
unprecedented access Carlos Santana has allowed its corporate partner.He went into the studio and recorded new material for the project. The 10-track
Food For Thought boasts four new songs recorded this year, plus a
previously unreleased version of “Oye Como Va.” It also includes a tune penned
and performed by his son Salvador who is currently touring with Carlos in Europe
and selections by some of Carlos’ favorite artists who he hand picked to join
the project: Etta James, Buddy Guy, Indigenous and Cesaria Evora. Carlos even
personalized the cover artwork by providing a unique piece from his own
collection that is entitled “Alimento de los Recuerdos (“Food For Thought.”)
Proceeds from each $8 disc go to Santana’s charitable Milagros Foundation.
Carlos Santana will be honored by the 2004 Latin Recording Academy to recognize
his professional, cultural and social accomplishments. Santana will receive the
2004 Latin Recording Academy Person Of The Year honor on August 30, 2004, at a
star-studded tribute dinner and concert at the Century Plaza Hotel in Los
Angeles. A portion of the proceeds will benefit the MusiCares Foundation. Carlos
and the Santana Band will also perform two smaller-scale Los Angeles, CA dates
following their current European tour that are scheduled for September 30 and
October 1 at the Greek Theatre.
Author: Angel Romero
Angel Romero y Ruiz has been writing about world music music for many years. He founded the websites worldmusiccentral.org and musicasdelmundo.com. Angel produced several TV specials for Metropolis (TVE) and co-produced “Musica NA”, a music show for Televisión Española (TVE) in Spain that featured an eclectic mix of world music, fusion, electronica, new age and contemporary classical music. Angel also produced and remastered world music albums, compilations and boxed sets for Alula Records, Ellipsis Arts, Music of the World.