San Francisco, USA (PRWEB) – Divine Arts, Inc. announced May 5 that
it has entered into a strategic partnership with Saregama India Limited, India’s
oldest and largest music catalog owner. There are millions of non-resident
Indians dispersed throughout the world. This agreement offers this broad
community easy and cost-effective access to music from their home country.
As computer usage and broadband Internet access continue to increase yearly,
computers and digital distribution will become the gateway to listening and
purchasing music. In the United States alone there are more than 120 million
Internet users, and over 30 percent of American home Internet users have a
high-speed broadband connection.Divine Arts, Inc. will represent Saregama in licensing their extensive catalog
to streaming and download sites throughout the world. The company, which has
established an international presence through its record label, is embracing the
future of music distribution by offering its music digitally in the form of
downloads and streaming media over the Internet.
RealNetworks will be the first company to offer digital music from the Saregama
catalog. The first of more than 30,000 top-selling songs from the Saregama
catalog will be available through the company’s Rhapsody Internet jukebox
service and soon through the RealPlayer Music Store. Both services are available
"With this partnership, listeners can now personalize their music solution from Saregama’s vast catalog. Digital distribution through the Internet provides
customers all over the world access to their choice of songs from our catalog,
which represents over 100 years of the finest in Indian music," said Dilip R.
Mehta, Saregama managing director.
Manu Kaushish, CEO of Divine Arts, Inc., welcomed Saregama as a key partner.
"The future of music distribution is on-demand delivery using streaming media
and downloads for instant access. The partnership with Saregama India Limited
allows us to offer the largest and richest Indian music catalog to our digital
distribution partners and promises a great database of music," said Kaushish.
"We are thrilled to provide music from Saregama through our online music
services," stated Tim Quirk, executive editor of RealNetworks’ Rhapsody
editorial staff. "The addition of this extensive catalog will broaden our
musical reach and introduce Indian music to a wider audience of online
Divine Arts, Inc. works with content providers and large distribution channels
to bring the music of the Indian subcontinent to a worldwide audience. In the
process, it also caters to the needs of a new generation that downloads music
from the Internet and listens to it on digital music devices.
Divine Arts, Inc. is a leader in digital distribution services for content from
the Indian subcontinent. Based in California, the founders of Divine Arts, Inc.
have extensive experience with India’s entertainment industry. Through
relationships with record labels and distribution channels, the company uses its
knowledge of emerging technologies to bring the rich culture of the Indian
subcontinent to the rest of the world. In addition, Divine Arts, Inc. provides
artist management and radio licensing services. More information on Divine Arts,
Inc. can be found at http://www.divine-arts.com.
RealNetworks, Inc. is the leading creator of digital media services and
software, including the award-winning Rhapsody Internet jukebox service and
RealPlayer 10, the first product to integrate finding, organizing, buying,
playing and managing digital audio and video in a single product. Consumers can
access and experience audio/video programming and download RealNetworks’
consumer software at http://www.real.com. Broadcasters, network operators, media
companies and enterprises use RealNetworks’ products and services to create and
deliver digital media to PCs, mobile phones and consumer electronics devices.
Author: Angel Romero
Angel Romero y Ruiz has been writing about world music music for many years. He founded the websites worldmusiccentral.org and musicasdelmundo.com. Angel produced several TV specials for Metropolis (TVE) and co-produced “Musica NA”, a music show for Televisión Española (TVE) in Spain that featured an eclectic mix of world music, fusion, electronica, new age and contemporary classical music. Angel also produced and remastered world music albums, compilations and boxed sets for Alula Records, Ellipsis Arts, Music of the World.