Hoodio Hopping

Hip-Hop-Hoodios - Carne Masada
Hip Hop Hoodios


Carne Masada: Quite Possibly the Best of Hip Hop (Jazzhead, 2009)


The name of this collective, Hip Hop Hoodios, is a play with words. In Spanish, the word for Jews is Judios (pronounced hoo-dee-ohs). The adventurous Hip Hop Hoodios incorporate Latin American (reggaeton and cumbia), Jewish (Klezmer and Sephardic) and African American urban (hip hop) music forms, while using good humor and demonstrating social concerns, rapping in Spanish, English, Hebrew and Ladino.


The group’s latest release, Carne Masada (another word play) features guest musicians from well known Latin & Jewish artists such as Ozomatli, The Klezmatics, The Pinker Tones, Delinquent Habits, Los Mocosos, and Los Abandoned.


The Hip Hop Hoodios are attracting a lot of attention by offering to provide a refund to those who buys the album on iTunes in the first two weeks and dislikes it. “We like to think of ourselves as the reverse Bernie Madoffs of the Latin music community,” says Hoodíos frontman Josh Norek, also known as Josúe Noriega. “How many times have you been ripped off and bought an album that sucked? There are tens of thousands of album releases each year, so we decided to cut through the clutter and do what no other artist seems to have the courage to do – refund people who don’t like the music.”


Carne Masada is a bold fusion of provocative new urban music from the New York City melting pot.


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