Music Matters – Asia Pacific Music Forum 2006

Hong Kong is set to play host to the biggest names in the
entertainment business as they gather at the inaugural Music Matters Conference
to plot the roadmap for the music industry’s future.

Supported and managed by EMI, SONY BMG Music Entertainment, Universal Music and
Warner Music, together with the industry governing body the International
Federation of Phonographic Industries (IFPI), Music Matters – the
first-ever Asia Pacific Music Forum (APMF) –will take place at the luxury Four
Seasons Hotel in Hong Kong on May 10-11, 2006.Music Matters is an annual two-day symposium featuring keynote speeches
from leading entertainment industry figureheads. The inaugural guest-speaker
line-up includes John Kennedy, IFPI Worldwide Chairman and CEO, as well as the
Asia regional heads of the world’s major record labels: Paul Robinson (President
and COO, EMI Music South East Asia), Kelvin Wadsworth (Senior VP, SONY BMG Music
Entertainment), Harry Hui, (President, Universal Music South East Asia), and
Lachie Rutherford (President, Warner Music Asia Pacific). They will be joined by
a host of senior representatives from the leading corporations in the mobile,
advertising, media, online and gaming industries.

The main topics to be covered at Music Matters include:
• new and emerging technologies
• the digital future
• A&R and the new role of media in breaking new talent
• music to mobile
• balancing Asian and international acts
• the business relationship between music, brands and advertising.

The forums will range from keynote speeches to one-on-one interviews, panel
sessions and multi-media presentations. Delegates will have the opportunity to
participate in interactive workshops, join speed-meetings and network at
dedicated breakfasts, lunch sessions and parties. And Music Matters will
host exclusive artist showcases, presenting exciting new talent from across the

Paul Robinson, President and COO of EMI Music South East Asia, said: “There
has never been a better time than now to come together to debate, discuss and do

Kelvin Wadsworth, Senior Vice President, SONY BMG Music Entertainment Asia said:
Music Matters serves to ensure that creativity can continue to
flourish as a result of new business models

Harry Hui, President of Universal Music South East Asia, said: “Asia’s music
market is undergoing enormous changes which offer both threats and
opportunities. I believe that Music Matters is an excellent chance for industry
leaders to come together to collectively harness the potential from discussing
all the essential and critical issues

Lachie Rutherford, Chairman of IFPI Asia Pacific and President of Warner Music
Asia Pacific, said: “If there is one ‘must-do’ event this year, then it’s
Music Matters because it gives anyone associated with music the opportunity to
help shape the future of the business

John Kennedy, IFPI Chairman and CEO, said from London: “Asia has in many ways
become the ‘coal face’ of the digital environment, and many of the amazing
advances in the digital and mobile business are being fuelled by the Asian
region. Music Matters is a tremendous opportunity to share some of our
successes and debate the future of the industry in the Asian region

Event Website:
Delegate & Registration Information: