South African Hip Hop personalizes the fight against AIDS

(PRWEB) – Local Hip Hop is waging a war against HIV/AIDS with the Abo’
m-Rapper Against AIDS (AMAA) initiative. BLK Storm Entertainment and 8 Bayce
Enterprises have taken up the challenge to use hip hop music to encourage sexual
responsibility and positive mindsets in conquering HIV/AIDS.

Abo’m-Rapper Against Aids will provide Aids education and awareness by hosting
open forums and providing entertainment across Gauteng.

AMAA aims to extend the genre to deal with real issues regarding the pandemic
through partnership with government and hip hop artists. The campaign will address discrepancies between urban youth culture and
traditional HIV/AIDS prevention methods, promote dialogue that encourages safer
sexual practices, and alter attitude and perception to influence responsible
decision making.

The artists intend using music videos, recordings, mini-magazines, radio, road
shows, films, billboards and graffiti as sources of information about safe sex.
They are also working on a CD compilation of the best of local hip-hop.

Spokesman Tumi Lehihi said, “the Abo’m-Rapper Against Aids calendar will work
to rotate signed and unsigned hip-hop artists, selecting an ambassador every

The organization realizes that the hip-hop and poetry culture has tapped
into the youth market on a deeper level and aims to deliver information through
the culture because it’s a language that the youth is familiar with
,” said

Some of the artists who have already committed themselves to the initiative
include Cashless Society, Nabunya, Concentration Camp, Relo, Godessa, Amu, Pitch
Black Afro, Audio Visual, Conscious, Bi Example, Fortune, 1Wonder, Selwyn, Afro,
Spex, 5th Floor, Hidden Force, Proverb, Zubz, the Kenya-based Gidigidi-majimaji,
Audio Visual, Hymphatic Tabs, Optical Illusion, and Trinity.

With this campaign AMMA believes that the youth will identify with the HIV/AIDS
prevention messages and that through the development of associative links
between their popular culture (Hip Hop) and health promotion AMAA will promote
these messages within their social circles.